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Why You Should Be Selling Candles

The candle industry has undergone significant growth in recent years, it is valued at $7,562.83 Million in 2022 and is anticipated to increase to $10,156.05 Million by 2028*. This increase is driven by factors such as increasing consumer demand for natural and eco-friendly products, the rise of e-commerce, and the growing popularity of aromatherapy and home fragrance products. Here are some key findings from recent market research on the household candle industry:

Consumers are increasingly concerned about the environmental impact of their purchases, and this trend is reflected in the household candle industry. Many consumers are seeking out candles made with natural and sustainable materials, such as soy wax or beeswax. Additionally, there is a growing demand for candles that are free from harmful chemicals and synthetic fragrances. You can read more about harmful chemicals to avoid when buying and selling candles here

The growth of e-commerce has had a significant impact on the household candle industry, with many consumers turning to online retailers to purchase candles. Online sales are expected to continue to grow in the coming years, as consumers value the convenience and accessibility of online shopping. If you are a brick-and-mortar store dont forget about your online presence.

Candles are often used for their aroma, and this has led to a growing interest in the use of candles for aromatherapy and home fragrance. Many candle manufacturers are now offering candles with specific scents designed to promote relaxation, stress relief, and other therapeutic benefits. Here at Poured Goods, we offer an entire section of apothecary items from bath oils and salts, to various perfumes for wholesale. 

Another large contributing factor to the increase of household candle sales is COVID-19 pandemic. With many consumers spending more time at home and looking for ways to create a relaxing and comforting environment national sales increased 30% from 2020 to 2021*. This increased demand for candles, particularly those with scents designed to promote relaxation and stress relief has opened a new revenue stream for many businesses. 

The household candle industry is undergoing significant growth and change. By staying up-to-date with the latest market research, candle sellers can stay ahead of the curve and meet the changing needs of consumers.

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